Robin Coe
Founder
Ext.1
Winnerschoicechampionships@gmail.com
Robin Coe brings a wealth of knowledge and expertise as a 36-year veteran of the cheer & dance industry. While on a mission to help others see the importance of possibilities and develop new opportunities, she has created Winners Choice Championships. She is also the founder of Spirit Festival National Championships established in 1995 and was the first premier event production to award Worlds Bids in New England. Under her direction, it was one of the largest and most prestigious events in the Northeast for many years. In 2011, she sold the competition company to Varsity Spirit yet continued to manage the event until 2014. You may recognize her in one of the various roles she played as a coach, NCA state director, 21-year gym owner, judge, speaker, clinician, and industry consultant. Robin made a big impact in the state of Connecticut being a leader in school, youth, and all-star communities for over 30 years. You may also recollect seeing her in magazines and on camera. She co-hosted cheerleading championships on MSG and local television. Beyond her other responsibilities listed, Robin was the USASF Northeast Regional Director from 2006-2015, a former member of the USASF National Advisory Board, and currently on the USASF Board of Directors. Her most distinguished role is that of being a mother, to an all-star athlete, who understands the accessibility and affordability of cheerleading and dance. Prior to Robin owning her gyms she was a former IBMer, marketing consultant, and development director. She now resides in Florida and in doing so additionally leads the industry in her role as Vice President of Cheer & Dance Success with Double Good Online Fundraising, the official fundraising partner of the USASF, ultimately helping athletes and programs participate in what they are so passionate about doing.
Dennis Worley
Creative Director
Ext. 700
wmdennisworley@gmail.com
Dennis attended University of North Carolina receiving a BA with Distinction in Economics and Speech Communication and obtained his JD Cum Laude from the Campbell University School of Law. He served as a Law Clerk to the Chief Justice of the North Carolina Supreme Court and served as Assistant Attorney General for 8 years representing the State of North Carolina before the United States Supreme Court. At this same time, he was head of the cheerleading program at Broughton High School where he won 3 State 4A titles, 3 finishes in the top twenty at the National High School Cheerleading Championships and was selected North Carolina Coach of the Year. In 2001, he merged his two lives into one and began 17 years with Varsity as Director of Business Development and Creativity, creating ALLSTAR CHALLENGE, INTERNATIONAL ALL LEVELS and THE SUMMIT. He served as a founding member and attorney for the NACCC, and spent 11 years on the USASF Sanctioning, Rules and Safety, and Scoring Committees. In 2017, he Received the USASF Pioneer Award for his industry contributions.
Lori Wickham
Assistant VP of Operations
Lori@thewinnerschoice.net
Lori Wickham has been in the cheerleading industry for almost 40 years and brings a wealth of knowledge as a successful coach, judge, clinician, event director in brand, regionally, and nationally. Before her coaching career started, Lori was the office manager for Phil's Stores, Inc., an Ace Hardware Brand. Her duties included training employees and overseeing accounts payable, accounts receivable, inventory control and payroll for two stores. Additionally she possessed extensive knowledge in implementing the computer system and played a key role in developing the inventory control management system. It's impressive that she was the youngest member to sit on the advisory board for Ace Hardware collaborating with 11 others who were brand owners in the brand's development. She then worked in the Edison Local School District in many capacities. Lori was the 2003-04 National Cheerleading Coach of the Year chosen from a field of numerous all-star, high school, and college coaches. Her team’s records spoke volumes not only in awards from cheerleading and academics but also in teaching the values of philanthropy and social responsibility. In her tenure as coach, the teams earned many local, county, state, conference, regional titles, as well as the unbroken string of SIX consecutive CANAM International Cheerleading Championships. In 2005, Lori began as an Event Director for Cheer Ltd. for the award-winning National Cheerleading Coaches Conference held on the campus of Methodist University for more than 25 years, Regional and State Competitions, Judging Coordinator, Certifier, and Summer Camps Director working with staff from all over the country. In 2014, Varsity acquired Cheer Ltd when she became an Event Producer for various other Varsity brands. In her career, she has produced and directed more than 175 competitions in every facet of the event-producing world. Lori was the head cheerleading coach of Methodist University Cheerleading from 2020-2023 and has been with Winners Choice since 2020.
Rebekah Woodson
Customer Relations & Dance
Rebekah@thewinnerschoice.net
Rebekah is originally from England where she grew up training as a dancer and cheerleader. She gained a BTEC Diploma in Dance from SWADA and went on to perform professionally in England and The USA. Rebekah is a former D1 collegiate coach, International All Star Gym Owner and has been a Studio Competition Director for the past ten years. She has judged competitions and taught masterclasses/camps in The USA, England, Scotland, Wales, Malaysia, Germany and Chile. She is the current owner of Full Out Dance Production, a LIVE Critique studio competition based in Florida. Rebekah is excited to be working on the sales team for Choice Events and making connections for our events with both gym and studio owners.
Andrei Robinson
Event Host
Drei@thewinnerschoice.net
Andrei Robinson is a former high school gymnast and college cheerleader. He cheered for the NBA for 5 years with the Charlotte Bobcats as a Captain. Andrei has 20+ years experience as a cheerleading coach in both all star and school cheer. He is one of the current coaches at UNC Chapel Hill and has coached there for 16 seasons. In addition to his coaching talents, Andrei is also a 2x USASF Cheerleading Worlds Announcer. With over 14 years experience both announcing and DJing cheerleading events, we are proud to have him as the voice of Winners Choice! Alongside announcing at events, Andrei will also be a huge asset to our marketing team. He has 10+ years experience of Small Business Coaching, doubling and even tripling multiple businesses. He is a serial entrepreneur and currently owns Zapples - a gourmet apple chip company. Andrei is also a veteran and served 9 years in the United States Marines in Operation Iraqi Freedom. Winners Choice is proud to have someone like Andrei on our team
Jillian Norko
Event Co-Host
Jill was an all star athlete for 15 years. She was an all star cheerleader and hip hop dancer at Spirit All Stars in Hamden, CT before moving to Florida in 2017, where she focused on all star hip hop at Legendary Athletics in Sanford. She’s won countless championships, Summit titles and has been a silver medalist and bronze medalist 3 years in a row at the USASF Dance Worlds. Jill debuted as one of the Winners Choice LIVE event hosts at Mohegan Sun in 2023, and returned to co-host at Foxwoods and Fort Lauderdale in 2024. Jill has been awarded with an internship at USASF for her leadership and legacy amongst athletes in our industry and was also a Rebel Athletics Dance Feature Model. Jill is excited to return to co-host at all of our events for 2025 season!
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